Peru is a privileged country because it is a source of important quality fibres, such as Pima cotton and alpaca, which are highly valued in the textile and clothing industry, but this sector has an outstanding task and is to increase the competitiveness of its production.
This pending task is to incorporate technological innovation into the operations of companies, says Carmen León, commercial representative in Peru, Colombia and Guatemala of UBM in the United States, who is the organizer of the Sourcing at Magic fair.
The Sourcing at Magic Fair has been held for over 80 years and in the February 2018 edition, suppliers from more than 35 countries will exhibit their products and services at 1,200 stands. 15,000 buyers from around the world are expected to visit.
“We still have a long way to go in incorporating technology, in fact the textile sector has had more momentum and more investment in that but I see that in the garment sector companies still lack more effort and investment,” he told Gestion.pe.
He indicated that the garment sector is going through a difficult time and companies are doing their best to stay on the market and grow abroad.
“Technology and digitalization is a subject that is totally globalized, we see it in different industries in our country and the textile-clothing sector is no stranger to it,” he said.
What is integrated technology? Leon explained that this implies having 3D Systems in the product development area that is integrated with the cutting area of a company, which generates the demand for specialized software that could cost between US$ 80,000 and US$ 100,000.
He explained that technology is also seen in the new digital printing machines that are “revolutionizing” the garment market.
He recalled that the Peruvian garment industry has been losing competitiveness in international markets due, among other reasons, to lack of investment and technological innovation but “is on the right path to change it”, although the main barrier is financing and access to adequate suppliers.
“The use of state – of-the-art technologies will allow Peru’s textile-clothing industry to improve its competitiveness by offering shorter delivery times, more flexible minimums and lower production costs,” he stressed.
León points out that the Sourcing at Magic Fair, whose next edition will take place between February 11 and 14 in Las Vegas, United States, is a good opportunity for Peruvian companies to find partners that can provide them with technological solutions to improve their competitiveness.
The main theme of this edition of the Fair will be “automation and Micro manufacturing”, taking into account the growing interest of sourcing executives from the world’s leading clothing brands in placing their production orders to suppliers with this type of technology.
Sourcing at Magic exhibitors will also have access to 6,000 brands that are presented at specialized fairs that are held in parallel. Peru has been participating consistently since February 2003 with excellent results.